LEONARD ARMATO CEO and Founder
Leonard Armato has distinguished himself as a ground-breaking marketer, brand strategist, and entrepreneur, launching some of the world’s most renowned cross-industry careers, such as Shaquille O’Neal, Kareem Abdul-Jabbar, Hakeem Olajuwon, Oscar de La Hoya and current client and 4-time Olympic medalist, Kerri Walsh Jennings. For years he has been a leader in the convergence of sports, entertainment, music, marketing and technology. Armato has converted celebrity to brand, created events and properties, founded a media campus, and built “high growth opportunities. He was the CMO of Skechers, launching its performance division and orchestrating several Super Bowl campaigns.
Armato founded the AVP Pro Beach Volleyball Tour and served as the CEO and Commissioner for seven years. He established beach volleyball as the first “lifestyle sport.” While at the helm of the AVP, Armato grew AVP’s annual revenues from $500K to over $26M and secured over $100M in sponsorship deals. He also struck multi-year media deals with ESPN and NBC before Shamrock capital bid nearly $40M to acquire AVP.
MPE is also a leader in using music as an engine to build value in brand platforms and Armato has positioned songwriting/producing superstars “Rock Mafia” as an industry leader in this area. Together, they are currently orchestrating some of the most innovative and powerful brand initiatives involving music.