LEONARD ARMATO CEO and Founder
Leonard Armato has distinguished himself as a ground-breaking marketer, brand strategist, and entrepreneur, launching some of the world’s most renowned cross-industry careers, such as Shaquille O’Neal and Oscar de La Hoya. For years he has been a leader in the convergence of sports, entertainment, music, marketing and technology. Armato has converted celebrity to brand, created events and properties, founded a media campus, and built “high growth opportunities. He was the CMO of Skechers, launching its performance division and orchestrating several Super Bowl campaigns. He created the AVP Pro Beach Volleyball Tour and recently launched the World Series of Beach Volleyball. MPE is also a leader in using music as an engine to build value in brand platforms and Armato has positioned songwriting/producing superstars “Rock Mafia” as an industry leader in this area. Together, they are currently orchestrating some of the most innovative and powerful brand initiatives involving music.